LO3: codes and conventions of The ASA and Ofcom

The ASA: 

The ASA have many rules in place in terms of broadcasting advertisements laid out in the CAP Codes. This campaign would have to make certain that none of these codes are broken in the categories of: 

• Misleading advertising
• Privacy 

Privacy:

As that the simplest of these issues is privacy i will begin with this. This ruling relates directly to people appearing within advertising materials (models etc.) and the distribution of their image. However it is also of vital importance that no advertising materials are distributed to the public with members of the public (who were not asked for permission) appearing in them. Therefore in order to solve this issue we will first take the provision of only taking photographs in places where there is unlikely to be large amounts of people due to them being relatively isolated, all the models who we ask to be in our advertising materials will also be provided with a release and consent form to sign before any photography takes place in order to ensure the legality of their image being used in the materials being produced and any members of the public who do by accident end up being in our advertising materials will have their faces blurred out in order to ensure their image is not used illegally.

Misleading advertising:

The subject of misleading advertising is far ore complex and therefore will require much more deliberation over the course of the project. The main thing that it is vital to keep in mind for this is that we are not putting out any statements about the product we are advertising for
 example the bag possessing quality it clearly does not and other blatantly untrue remarks. We will also ensure that the pieces we make will not give any inaccurate representations of the product.

OfCom:

The office of communications (OfCom) also have a list of their own codes in relation to advertisements that will be presented via the Internet in order to be suitable for consumption by an audience.   

After reviewing the codes that this organisation enforces via the communications act of 2003 I have decided that the advertisements we have made must not contain anything blatently inapropriate such as violance, drug use or sexual themes due to the fact that it will be due to the fact that it will be approprate for all age groups and therefore suitable for mass advertisng via public distrobution.

LO3: Evaluation

Evaluation of Unit 20: Advertising: 

 For this unit me and my partner Oliver Fletcher were tasked with creating a media campaign for The Vintage Leather Company, a local business which creates clothing which is available for purchase all over the world. It was of up most importance that the pieces we created to advertise this company were made to a professional standard as that they would be viewed by people all over the world in order to create a first impression.   
 I have attempted to justify all of the materials we have created below: 


Advertising piece one: posters 






The posters we have created for the Vintage leather company aim to demonstrate the urban and vintage themes of the brand in order to effectively target our audience. We did this by using models who are part of the audience, that being students and young professionals living ABC1 lifestyle. I feel that the poses as well as the settings that i chose for these photos perfectly reflect these themes. 
If i was to create these again i feel that it would be be fit to create several different styles of advertisement in order to show that the brand can be presented in many different ways to the client. This would leave far more flexibility for our client to decide which of our pieces they feel is the best for representing their vision for the brand which they have created. 



Advertising piece two: Web banners 





 When creating this pies of our campaign we had the vision of it being synergistic with the posters we had created previously. This ,we thaught, would help to make the brand stand out further due to t havng a clear and constant tyle which can be remembered. This would also help our target audace identify the brand and therefore buid up a subcouncus assosiation of correspod the look of the brand.  
If we were to create this aain i feel like it would be very benifital to create them in muliple sides so that they would be accsessable across multaple platforms incluing the main banner on the vintage leather companys website. 








Advertising piece three: stopmotion video. 





When it was decided that i was in charge of creating the video for the advertising project I put a great deal of thought into how i would effectively encapsulate the target audience that i was trying to reach in the work i was doing. The first idea we had was to have a video where the bag is emptied at a restaurant where the model who is wearing it (a  member of the target audience) would take out many items aimed to make light of the particular subculture that the target audience is associated with. This advert was to be humorous and after putting in a great deal of thought i decided that between the long time it would take to film and edit, the job of trying to gain access to an inner city cafe or restaurant and the absence of any vintage iconography within the idea it would be more appropriate to create something more simplistic such as a stop motion video. 
Stop motion was the very first style of animation ever to be used professionally. It consists of taking a large number of photographs of the subject of the piece moving it slightly each time in order to crate the illusion of the item moving on its own when the images are played one after another individually. I decided that this would be a brilliant way of creating the advertisement due to the simplicity of creating it as well as the vintage connotation it carries with it.
 If i had the opportunity i would have created both advertisements however and decide on which one was better when they were finished by presenting them to the client. As well as this i feel like the images within our stop motion advertisement were not perfect at creating the vintage theme that the company wants to be known for. 

In Conclusion:

Over the course of creating this advertising campaign i have had many challenges to overcome. I have had to learn to use new software in order to create the products I have. I feel that while the materials we have created are up to a professional standard and could be distributed by a real life company without issue however there are several changes that i would make to change them.
Firstly for the posters and banner adverts i feel that it would be more inclusive to the wide target audience we have chosen to include a more ethnically diverse group of models. This would mean that no group of people is made to feel left out due to lack of representation.
As well as this the stop motion advertisement would have been better if i had taken images on closer intervals. This would have made the movement of the bag more fluid and less clunky than on the actual video.
Overall I feel that the merits of our work outweigh the detriments that can be made against it.

LO2 Photography relese forms [Oliver]

Work to be completed [Oliver]

LO2 Call sheet [Oliver]

LO2 Banner ad material analysis [Oliver]

LO2 Creation of twitter account [Oliver]

Creating Twitter

Social Media Creation

As a result of our primary target demographic it was relevant to create a range social media accounts, below is evidence of the twitter page for the Vintage Leather Company. Social media will be used in the campaign as it will appeal to the younger demographic and is effective as a means of easily communicating and interacting with an audience, it also has the benefit of being free.